Hand-held and fast. Not usually in the same sentence.
High-touch, personal, AI-augmented, and fast — four things usually in tension. We've built the engagement so they aren't. Every client runs through both founders. No account managers, no handoffs. AI handles the production work that doesn't benefit from being slow. 10 to 14 business days from kickoff to a launched practice presence, with real conversations the whole way.
Five steps. Strategy first, build second.
- 1
Discovery call
A relaxed 20-minute conversation to understand your practice, your specialty, and whether we're a good fit. No pitch, no pressure. If we're not the right fit, we'll say so and point you elsewhere — we turn down about a third of inquiries.
- 2
Positioning workshop
The heart of the engagement. We uncover how you actually want to be found — the specific queries your best clients would type into AI, the jurisdictions you cover, the client types you want more of, the ones you want less of. Positioning and branding are done together, in this session. Everything downstream is grounded here.
- 3
Design & build
We design a direction that fits your vertical, wire the integrations we confirmed in the discovery call, and — if your scope includes it — train the AI assistant on your real intake questions. Copy works a little differently: you draft it (you know your voice), our platform improves it with AI assistance, and you approve every word before it goes live. You review the build itself at two checkpoints mid-flight, not after everything is done.
- 4
Launch review
We walk through the whole build together, make refinements on the fly, and flip the switch. You get a walkthrough video for future reference. We migrate your old site — content, SEO rankings, domain — without breaking anything.
- 5
Partnership
Hosting, security, quarterly AI-visibility re-optimization, and hands-on attention matched to the scope you've chosen. The bigger the scope we're running for you, the more tuning we do — but every client gets the same two founders across every call. Month-to-month from day one.
Start with a sprint. Two weeks, lower commitment, concrete output.
The Audit & Positioning Sprint is a shorter engagement for practices that want sharper positioning right now, or want to test how we think before committing to a full build. You get an AI visibility audit across ChatGPT, Perplexity, and Google AI, a 75-minute positioning workshop, a competitor visibility map, and a concrete action plan. If you decide to move forward with a full engagement within 90 days, the sprint fee is credited toward your onboarding.
Ready to start?
The 20-minute discovery call is the first step. We'll tell you honestly whether we're a fit and, if we are, walk you through which pieces make sense for your practice.